A myriad of brands have released east-west rings over the past few years, with oval, emerald, and marquise cuts dominating ...

"When you think of a traditional solitaire engagement ring, elongated diamond shapes such as emerald or oval cuts will be set 'north-south' or vertically," explains the jeweller Rachel Boston. "An ...

At the 2025 Golden Globes, Zendaya wore a statement Bulgari necklace with a 31-carat oval paraiba tourmaline and matching earrings – but somehow, it was another piece of jewellery that got the world ...

“East-west engagement rings are great options for the modern bride. By simply orienting stones east-west, the classic diamond cuts such as emerald cut oval, and marquise are given a fresh ...