Pepsi and Coke faced off in the Pepsi Challenge, and Super Bowl LIX weekend marks its return. Here's what to know about the ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...

Queen’s Brian May and Roger Taylor even arranged a new version of their hit anthem for the pop stars to sing, and appeared in the Colosseum crowd themselves. Not airing this marketing masterpiece was ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however, ...

Kendrick Lamar broke the viewership record at Super Bowl LIX, surpassing the iconic Michael Jackson performance. Discover how ...

That communal spirit made Pepsi’s inaugural Super Bowl Boil such a hit at Woldenberg Park on Friday. The soda brand invited ...

In 2016, James Corden entered the scene and stepped into Crawford’s role (although hilariously pulling off the act less ...