Pepsi and Coke faced off in the Pepsi Challenge, and Super Bowl LIX weekend marks its return. Here's what to know about the ...

After 10 years as the primary sponsor of the Super Bowl's star-studded entertainment break, Pepsi announced in 2022 that it will no longer host the halftime show. The last Super Bowl performance ...

Z, Pink, Adele, Outkast, Cardi B, and Dolly Parton have never performed at the Super Bowl halftime show.

As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however, ...

Cindy Crawford shared a new photo of her rocking denim cutoff shorts as a nod to her 1992 Pepsi Super Bowl commercial. See ...

That communal spirit made Pepsi’s inaugural Super Bowl Boil such a hit at Woldenberg Park on Friday. The soda brand invited ...

Pepsi got the right ones (baby!) when they cast Beyoncé, Britney Spears and Pink in a Gladiator-inspired commercial. While the brand spent lots of money to make it, the ad ended up never airing in the ...

Kendrick Lamar broke the viewership record at Super Bowl LIX, surpassing the iconic Michael Jackson performance. Discover how ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Get ready for Super Bowl LIX in New Orleans with the best food events, from Pepsi NOLA Eats Fest to Guy Fieri's Flavortown ...

On Sunday, Feb. 9th, American families and friends will gather around the TV to watch the Eagles take on the Chiefs in Super ...