Pepsi and Coke faced off in the Pepsi Challenge, and Super Bowl LIX weekend marks its return. Here's what to know about the ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however, ...

That communal spirit made Pepsi’s inaugural Super Bowl Boil such a hit at Woldenberg Park on Friday. The soda brand invited ...

While it's hard to have a bad meal in New Orleans — TripAdvisor named it the best food city in 2024 for good reason — the choices can be overwhelming. But rapper, former chef and food-travel TV host ...

IMAGE DISTRIBUTED FOR PEPSICO – NFL Legend and Super Bowl LVI Champion Andrew Whitworth and Pepsi Zero Sugar Rookie of the Year nominee Brian Thomas Jr. served as a judges at the first-ever ...

Pepsi got the right ones (baby!) when they cast Beyoncé, Britney Spears and Pink in a Gladiator-inspired commercial. While the brand spent lots of money to make it, the ad ended up never airing in the ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Kendrick Lamar broke the viewership record at Super Bowl LIX, surpassing the iconic Michael Jackson performance. Discover how ...

Get ready for Super Bowl LIX in New Orleans with the best food events, from Pepsi NOLA Eats Fest to Guy Fieri's Flavortown ...