Until 2020, pharma had lagged other industries in its investment in digital marketing. According to ethoseo , spending on digital projects is starting to catch up with levels in other industries.

The growing use of AI has opened new avenues for healthcare marketers, revolutionising how they approach new initiatives. With the Pharma 4.0 term representing the pharmaceutical industry's adaptation ...

While marketers know that an omnichannel approach can deliver a more seamless brand experience, many pharma companies are still in the early stages of implementing fully integrated omnichannel ...

Patients in the United States pay the highest prescription drug prices in the world — on average four times what people in other developed countries pay for the exact same ...

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

Natco Pharma receives FDA approval for Everolimus tablets, launching generic version of Afinitor Disperz in U.S. market.

We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters. Maintaining independence and editorial freedom is essential to ...

The COVID-19 pandemic left few facets of life untouched tragically in so many cases. It also had a major impact on economics ...

GSB, organised a five-day e-Faculty Development Program (e-FDP) on the topic ‘Emerging Technologies: Augmenting Pharmaceutical Horizon’ where 179 registrants from 56 colleges across six states came ...