Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a ...

These retail-adtech firms help retailers with a wide range of services. For example, Michaels outsources its ad sales to the adtech firm Criteo, while Walmart works with The Trade Desk for its ...

For example, Pacvue's tech can identify if an ... that there is a ceiling on how much brands will spend on retail advertising. So the company is betting it can convince brands to spend more ...