How long should the letter be? I've been writing successful direct mail, including sales letters, for many years. And I've learned that writing a letter is like building a house. You must go step by ...

He will go over mastering streaming video and boosting sales through digital investment ... Reviewing the latest digital advertising techniques. Reaching ideal customers with laser-sharp targeting.

One of the biggest mistakes marketing teams make is prioritizing a website’s appearance over how it functions.

As health care prices rise, benefits professionals need to be ready to offer alternate solutions and more options to their clients in order fight the rising costs. Employers seem to be at a loss ...

John Lich is the president of the Amplified Digital Agency and vice president of strategic sales at Lee Enterprises ... Reviewing the latest digital advertising techniques. Reaching ideal ...

Building a benefits package is one thing, but making sure employees know how to use their benefits is another thing. However, using communication strategies that work for your clients and their ...

If you are looking to grow your sales in 2025, here are some tips to help you succeed. The key to increasing sales starts with understanding your customers. In 2025, customers already expect ...

If merchants are spending that much in interchange on sales tax, consider how much money businesses that call for a gratuity ...

Did you know machine manufacturers undersell nearly 25% of their spare parts? Discover how to unlock hidden profit opportunities with 3 key tips for pricing strategies that boost sales and improve ...

Here are my top tips to navigate the January sales 1) Be a savvy shopper You're only saving money if you've done your homework, know it’s a genuine discount, and would have bought it anyway. Use tools ...