Just in time for Valentine’s Day, new Squishmallows are here — and they’re as adorable as they are huggable. These plush toys aren’t just for kids — they have quickly become a favorite gift for the ...

and feel just like hugging a cloud – with a soft, lightweight, marshmallow texture that can create an instant feeling of calm ...

Just in time for Valentine’s Day, new Squishmallows are here — and ... and with their soft, squishy texture and charming designs, they’re perfect for surprising that special someone.

Netflix is expanding its presence in the toy business, striking its first master licensing deal with the company behind the popular Squishmallows soft toys to develop a product line inspired by ...

Gen Z and millennials’ love of soft toys is bringing some cheer to ... or spending a premium to add to their collections of Squishmallows. A recent Jellycat pop-up in the London department ...

For them, collecting soft toys is merely a coping mechanism. Carter Kench, a content creator and avid Squishmallows collector, told The Washington Post in 2023 that he owned more than 400 of the ...