Starbucks is following ... confidence in our brand and return the business to sustainable, long-term growth," he said. In their effort to realign its coffee identity, Niccol doubled down on ...
Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...
Starbucks' increasingly complicated menu is a thing of the past, CEO Brian Niccol told investors during a Tuesday earnings call. Niccol said the international coffee chain plans to cut 30% of its ...
Starbucks CEO Brian Niccol reaffirmed his commitment to simplifying the coffee chain's menu on Tuesday, revealing plans to cut 30% of its food and beverage offerings. "In the coming months, you ...
The chain has again pivoted in its resistance to organized labor, breaking with vociferous anti-union peers like Amazon and Apple as Trump gives mixed signals on worker issues.