Starbucks (SBUX) is eliminating jobs as CEO Brian Niccol focuses on its Back to Starbucks plan. To "operate more efficiently" will involve making "difficult decisions and choices," he wrote in a ...

Starbucks is a pioneer of the “second wave” coffee movement, with its origins in Seattle near the famous Pike Place Market. Starbucks stock price has seen tremendous growth since its 1992 IPO ...

Diana Crandall is a deputy editor at Forbes Marketplace. With a master's degree in journalism from the University of Southern California and a background in marketing, she combines traditional ...