Super Bowl LIX will have a huge audience, but will it break last year's record? Here's what could help or hurt the big game ...

45.37 million viewers After becoming a phenomenon in its first season in the spring and summer of 2000, season two of ...

From Brady to the future of pregame shows to predicting the ratings, The Athletic's media columnists analyze the big game.

With Sunday’s Super Bowl LIX pitting the Kansas City Chiefs against the Philadelphia Eagles once again, viewers must decide ...

Texas supermarket chain H-E-B has a surprise for viewers who watch its Super Bowl commercial. Watch the teasers featuring ...

Just as Pepsi and Doritos can take advantage of the biggest TV audience of the year, can a social cause do the same-- a cause ...

Super Bowl 59 is kicking off Sunday in New Orleans between the reigning champion Kansas City Chiefs and the Philadelphia ...

More interested in Kendrick Lamar taking the stage than the Chiefs taking on the Eagles? Here’s when you’ll see the halftime ...

Kendrick Lamar is performing at the Super Bowl LIX Halftime Show tonight. Here’s when he’s expected to take the stage, plus ...

This year's Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty ...

Super Bowl 59 will tap into celebrity star power in some new and different ways. Keep an eye out for these familiar faces right before kickoff.

Discover the power of Super Bowl LIX ads and how they capture unprecedented audiences, with over 180 million people expected to tune in.