In other executive moves, McDonald’s chief marketing and chief customer experience officer Tariq Hassan is leaving the company after more than three years. Alyssa Buetikofer, CMO of McDonald’s Canada, ...
The Super Bowl is a hot ticket for advertisers because the live viewing audience is so large. Last year, an estimated 123.7 million viewers tuned into the game, according to Nielsen.
Other recent Starbucks executive changes under Niccol’s leadership include the company hiring its first global chief brand officer in October, promoting Molly Liu to head Starbucks China, and hiring ...