term paper, research paper, analysis or critique). Effective academic writing at Hope College should be characterized by eleven key qualities, regardless of paper type (whether lab report, reader ...

The Analysis and Research Team (ART) is the Council's in-house research service. It produces a wide range of papers and research publications from current geopolitical developments to longer-term ...

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...