Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape.

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine ...

You know those men who see a woman backing into a parking spot and immediately decide that they should start directing her ...

Bainbridge Island-based Banzai International Inc. (Nasdaq: BNZI) announced Thursday a $53.2 million acquisition of the Portland-based marketing tech company Act-On Software. A Banzai spokesperson said ...

As AI sweeps through Davos, IBM’s chief marketing and communications officer reveals why so little corporate data is used for ...

B2B tech rarely gets to play the headliner, but one marketing boss is rewriting the rules. With bold campaigns featuring real rock legends, a commitment to ROI and a focus on skills over degrees, ...

A loyalty programme is designed to encourage shoppers to return to retailers by offering incentives like discounts.

As the league confronts a fast-approaching time without LeBron James, Stephen Curry and Kevin Durant, Victor Wembanyama has ...

Embrace the concept of failing forward and turn setbacks into opportunities for growth, resilience, and innovation.

Advertising is more complex than ever. Download our guide to help you navigate the complexity and plan with confidence.

Triumph Financial, Inc. ( NASDAQ: TFIN) Q4 2024 Earnings Conference Call January 23, 2025 10:30 AM ET Luke Wyse - SVP, Finance, IR Aaron Graft - Founder, Vice Chairman and CEO Melissa Forman - ...

When CP companies do innovate in 2025, they plan to focus on truly novel products rather than minor enhancements or changes ...