Typography is often an overlooked element of branding, yet it plays a pivotal role in shaping how a company is perceived by its audience. From logos to marketing materials, the fonts and styles used ...
Substitute fonts can be used when the brand fonts are unavailable. We have purchased the rights to use them for University purposes on the web and in print. Global Marketing works with communications ...
publication design, and techniques for creating effective layouts. You will also learn about typography, the creative process, the importance of brainstorming, and how to discuss and critique design ...
Typographic applications encompass historic and contemporary viewpoints. Course projects involve the effective use of type and letterforms in order to creatively solve communications problems. Use of ...