LEL Design Studio has designed Yongchun Vinegar ... The studio were tasked with helping to establish a young and international vinegar brand, reviving the red vinegar industry in Yongchun.

As ‘feel-good aperitif’ Mother Root reveals its radiant new visual identity, we hear how the brand is reshaping the ...

while simultaneously retaining the classic identity of the brand with the use of the iconic Sarson’s arc. The ads feature silhouettes of both the new squeezy bottles and the classic vinegar bottle, ...