In the past year, Starbucks stock has gained 5%, far lagging the S&P 500's ( ^GSPC) 24% rise. But the shares have risen 32% in the past six months after Niccol was announced as the new CEO in August.
In fact, Starbucks even refers to its logo as one of the company’s “most recognizable assets.” The other most recognizable Starbucks asset? Their wordmark: Notice that the company intentionally ...
Starbucks’ logo was designed as a twin-tailed mermaid and underwent significant changes in the 90s. This was when it evolved from being a small coffee chain in one region to becoming an international ...
"While scouring old marine books, a mysterious, nautical figure called to them, a twin-tailed siren," the Starbucks website said. The siren was chosen as the logo for a multitude of reasons, including ...
An icon in the shape of a lightning bolt. Impact Link Starbucks is bringing back a major conference for its store managers and senior staff for the first time since before the COVID-19 pandemic as ...
If you want to hang out or use the restroom at Starbucks, you’re going to have to buy something. Starbucks on Monday said it was reversing a policy that invited everyone into its stores.