Discover how color influences emotions, decisions, and behavior in everyday life. From branding and design to interior spaces ...

Discover why Varjo VR headsets are the best choice for immersive research. Experience human-eye resolution, advanced eye ...

Recently, we published a blog about The Quiet Eye, an important sports metric for understanding the moment before a critical ...

Unlock the power of the quiet eye in sports. Learn how this focused gaze boosts performance, precision, and composure under ...

Neon by Pupil Labs is leading the field of mobile eye tracking with its innovative, modular designs. Combining adaptability, affordability, and research-grade precision, Neon is positioned as one of ...

Explore the evolution and impact of VR technology in research across various domains with our comprehensive guide to Virtual Reality research. Learn how VR is used in clinical research and find out ...

When you’re doing human behavior research, funding a new idea often gets to a point where a stakeholder wants pilot data or a proof-of-concept before committing substantial resources. Many experienced ...

Discover the essentials of EMG (Electromyography) in iMotions’ EMG Pocket Guide. This concise and user-friendly resource breaks down the science behind EMG, a powerful tool for measuring muscle ...

Research on the ties between congestion and visitors’ experiences in a destination has primarily used subjective methods. The current study proposes that the emotional, subjective visitor response to ...