Cherry is trending as both a color and flavor: with Pepsi and Dr Pepper among the brands embracing the sweet fruity flavor.

Guinness brand owner Diageo says it has no intention of selling the high-performing stout, quashing rumors in the press over ...

From new Pepsi innovations to coffee collabs, we take a look at some of the new beverages launching around the globe.

Co-founded by Formula One champion and entrepreneur Lewis Hamilton, non-alcoholic agave spirit Almave wants to replicate ...

Wilde Toast – a drinks agency who counts global brands such as Red Bull, Diageo and Edrington among its clients – trawled data from Google, SEMrush and Exploding Topics, a tool which tracks trending ...

Alcohol-free versions often approach the same price as their alcoholic counterparts: and that’s hard for consumers to swallow. What’s the way forward?

Red Bull Zero has launched in the US: a new drink using monk fruit extract, erythritol, sucralose. The drink has ‘its own ...

Australia’s Taylors is applying a forward-thinking approach in its packaging and latest launches to capture Asian market ...