The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from ...

Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to ...

How nine brands showed up for the film industry this year, from Chase's glass chalet to Acura's energy house to Audible's ...

Even in regions where data privacy is not yet extensively regulated, marketers who instead build their systems to serve both ...

Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt ...

Bose's first CMO discusses partnership strategy, automotive innovation, the significance of creator-led content and marketing trends to watch.

A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess sentiment, brand perception and more.

How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.

CES was about a month ago, which means our human brains have had time to process all of the conversations, insights and innovative technology, and reflect on what we’ve learned. We spoke with Deborah ...

We spoke with Pete & Gerry's CMO about the company's marketing strategy, recent campaigns, creative, category challenges and more.