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Reflo, the sustainable performancewear pioneer, has broken new ground with the release of its first-ever fully AI-generated ...

Behind the scenes at the shoot video below: Lexi Thompson’s first appearance at a major championship was a complete disaster. She shot 86-82 at the US Open in 2007 and missed the cut by a country mile ...

The Five Best Beards In Golf 5) Graeme Delaet This PGA Tour playing Canadian has fully embraced his beard. Apparently he's five months into his masterpiece. "I've got a beehive and two otter farms ...

It's 2025 and "new year, new golf clubs" is the saying, I believe..? So rather than buying the same old clubs with a new logo, (along with that daunting bank breaking price tag) why not take the ...

The TaylorMade M2 driver might be the product that get’s all the attention, but after hitting it, the M2 Fairway wood is the main event. This wood rocks. Like the M1, the M2 features a carbon crown ...

As well as the new M2 driver, TaylorMade's other big launch is the M2 Iron. Designed for distance and forgiveness, these could be the irons you are looking for in 2016. TaylorMade have thrown ...

Callaway has launched its 2018 Chrome Soft and Chrome Soft X golf balls, featuring graphene, the strongest and thinnest material on planet earth. It’s 200 times stronger than steel, but is malleable ...

Master Craftsman Scotty Cameron has produced a reboot of his classic designs to produce eight new blade and mid-mallet setups precision milled putters. Retaining the classic Scotty Cameron look the ...

Sun Mountain, the authentic golf bag, golf cart, travel gear and outerwear company behind many of the game’s most successful product innovations over the past four decades, will be launching exciting ...