What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs?

Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking.

Discover nine key B2B marketing trends for 2025, from AI-driven personalization to trust-focused data strategies.

What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale. The report was ...

Older audiences tend to pay more attention to video ads on YouTube, and they also tend to be more costly to reach, according to recent research from Strike Social. The report was based on data from ...

More than two-thirds of consumers (67%) say they have downloaded and printed online coupons, with Coupons.com (38%) topping the list of favorite websites, followed by Google (34%) and Groupon (22%), ...

What do B2B marketers and salespeople need from each other to execute successful account-based marketing ( ABM) strategies? To find out, Iron Horse surveyed 400 B2B marketing and sales decision-makers ...

Stauer is a well-known direct marketer, selling everything from jewelry and watches to coins and collectibles. The tagline on its website reads: Smart luxuries–Surprising prices. Its reproductions of ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...