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1 天前 · New Coverage and Reach Metrics to Begin For February 2025 and will be Included for Super Bowl LIX Ratings. New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television population, up from 66% coverage last year. . This level of coverage has never been ...

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in United States.

Overview Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action.

Zip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets.

Explore even more audio insights with the additional data tables here. It comes as no surprise that, similar to viewing trends surfaced in The Gauge for the final months of the year, both news and sports formats saw increased audience levels. This is expected every four years surrounding national elections, and annually as Major League Baseball playoffs …

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

NEW YORK, Jan. 29, 2025 – Black audiences spend 32 hours on apps and websites on their smartphones and tablets—two hours more than the total U.S. population, according to the latest exclusive Nielsen’s Diverse Intelligence Series report Engaging Black audiences: How brands impact, grow and win with inclusion.As Black consumers continue to be digital trendsetters, brands’ must finetune ...