The BASF logo is the visual expression of the BASF brand. It marks the publisher on all communication materials and connects the message to the BASF brand. Components of the BASF Logo
The logo, the corporate colors, the layout, the corporate typeface and the picture style make up the basic elements of our corporate design. Our logo and design concept are the visible expression of our strategy.
The BASF logo is always black or white and it is placed on a background in one of our corporate colors, e. g. in the logobar design or when appearing with other brands. Usage – flexibility and freedom in design
BASF SIA Chatbot. Ask branding related questions. SIA is an A.I.-based chatbot that autonomously captures your questions and provides answers.However, it's important to verify the answers and reach out to your brand champion if you have any doubts.
The basic elements of our corporate design are the BASF logo, corporate colors, typeface, visual style and layout principle. However, it is the people who work with these elements on a daily basis who bring the corporate design to life.
Editors of media publications can display the BASF logo in connection with news that affects our company. The following zip files contain the colored BASF logo for display against a white background.
BASF will provide its customers with total values of CO2 emissions, so called “carbon footprints” for all of its products. The Product Carbon Footprint (PCF) comprises all product-related greenhouse gas emissions that occur until the BASF product leaves the factory gate for …