Pushpa 2: Collabs in full bloom as 20+ brands line up for Allu …
2024年11月28日 · As anticipation reaches a fever pitch for Pushpa 2: The Rule release on December 5, 2024, the film has already broken a few records off the screen. Partnering with …
e4m Report Card: India’s gaming industry levels up in 2024
2024年12月20日 · e4m Report Card: India’s gaming industry levels up in 2024 With a staggering 13.85 crore gamers and an annual growth rate of 11.82% projected until 2026, the sector …
Prasar Bharati's Waves OTT debuts: Optimism for news, doubts for ...
2024年11月21日 · Given that Prasar Bharati's free-to-air linear channels are already available on platforms like YouTube, experts question Waves' ability to differentiate itself and attract …
The year of partnerships: 2024’s top 12 brand collaborations that …
2024年11月8日 · The Health Factory × Uorfi Javed. Uorfi Javed has partnered with The Health Factory for a campaign promoting healthier eating habits. In this collaboration, Uorfi stars in a …
From ROPO to personalisation: What trends drove D2C in 2024?
2024年12月13日 · India's D2C industry has entered a transformative phase in 2024, solidifying its position as a key driver of the country's digital economy. With rapid advancements in e …
Influencers 2.0: From brand ambassadors to owners
2024年12月26日 · Influencers are now monetising their presence, and building new means of income via subscriptions, branded merchandise, and coaching services, note industry observers
Print rides on premiumisation & political ads in 2024
2024年12月20日 · 2024 was another difficult year for print but the industry continued to stay resilient with innovative ads of premium brands appearing on the front pages.
India's key CMO appointments & transitions in 2024
2024年12月31日 · 2024 was a year of major churns in the media, advertising and marketing industry with multiple mergers, acquisitions and consolidations making headlines.
Minari Shah: The exceptional leader, communicator, and storyteller
2024年12月24日 · Minari Shah is a curious, clear, innovative, and an inspiring communications leader with expertise in in corporate communications and public relations across various …
Revolutionizing brand strategy: Leveraging tech in the era of …
2024年10月29日 · In the fast-paced world of Fast-Moving Consumer Goods (FMCG), staying ahead of the curve is essential. The FMCG industry faces unique challenges due to rapidly …