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IN: Lasting impact OUT: Fleeting attention. Earning the attention of specific people in your audience was zee name of zee game last year. This year is about what happens after you've stopped their scroll; after you've earned a glance your way.

Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean.. The report was based on data from a survey conducted in November 2024 among 688 marketers.. Some 68% of respondents say they plan to increase spend on social media in 2025, and 67% say they plan to increase spend on digital display/video.

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration patterns—to learn when and why a customer ends up in a segment different from the one he or she had been in.

The median starting salary for a corporate chief marketing officer in the United States is expected to be $200,250 this year, according to recent research from Robert Half. The report was based on data from staffing and recruiting professionals who make thousands of full-time, temporary, and project placements at brands and agencies each year.. …

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing customer analysis, including market segmentation, market peceptions, market sizing, but also competitive analysis and reactions, target segment selection, positioning, branding, advertising ...

Content marketing is changing—and old playbooks for SEO, SEM, and social media no longer work. Especially in B2B, where buyers are busier than ever. Get new methods to successfully attract business in this series with today’s top content marketers

MarketingProfs B2B Forum 2024 On Demand 2024 Conference Session Recordings Available through March 31, 2025

There is a lot at stake in 2025, and discerning, digitally savvy business buyers know it. We are long past the days when a one-size-fits-all marketing strategy and the traditional siloed marketing approach are enough.. To get ahead and help guarantee success in 2025 and beyond, marketers must connect with buying committee members earlier in the sales cycle and work collaboratively across teams ...

Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social network and VidMob teamed up and used AI to analyze the performance of more than 13,000 creative assets that appeared on LinkedIn this year.. An infographic (below) explores findings from the research.. Specifically, it looks at how three key creative approaches—AI in ...