What goes into a club fitting?

Here is part 2 of what does a GEARS club and shaft fitting look like. In this video we dive into ball flight optimization. In part 1 of our fitting process, we determined the optimal shaft to match Emile’s swing DNA. Once that was established, we started to play with and adjust heads based on ball flight needs. Michael makes a great point in video about how one just can’t use ball data to determine ideal fit. Why? Using data solely based on ball flight, we would have and could have picked a less