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What Burger King’s New Logo Says About Its Strategy

Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s. A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes

YahooWSJ2023年7月11日

Burger King Menu

Newly Launched menu of Burger King

Newly Launched menu of Burger King

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Burger King - find you a co-op player for life 😍 there's...

Burger King - find you a co-op player for life 😍 there's...

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Burger King | Impossible Whopper

Burger King | Impossible Whopper

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Burger King Pranks

99 Hilarious Pranks in a Day || Entertaining Extreme Pranks & TikTok Challenge! Enjoyable Moments with Friends & Family By 123 GO!

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Burger King pranks customers with vegetarian 'Impossible Whopper'

Burger King pranks customers with vegetarian 'Impossible Whopper'

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