Marlboro cigarettes are synonymous with... - Business Insider

How did Marlboro go from a small company that made cigarettes only for women to become the largest cigarette brand in the world, even after the government declared that cigarettes cause cancer? 🤔 The answer is Lifestyle Marketing! 🔥 By introducing the Marlboro Man, a cowboy 🤠🐎 who represented the ultimate archetype of manhood, Marlboro created an icon of freedom, manliness, and style that men of the 1960s wanted to be like. 🌟🙌 Consumers buy more into the lifestyle of the icon associated wi

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